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It’s not enough any more to give ‘em just news. They want comics, contests, puzzles. They want to know how to bake a cake, win friends, and influence the future. Ergo, horoscopes, tips on the horses, interpretation of dreams so they can win on the numbers lottery. And, if they accidentally stumble on the first page… news!
— Editor-in-Chief Ed Hutcheson, played by Humphrey Bogart in Deadline: USA
